Fashion styling and personal image consulting based in the UAE, serving clients worldwide

SOFIA SHVED
Image Consultant & Stylist
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ABOUT ME
I’m a stylist, image consultant, and visual identity expert.

Before entering the fashion world, I ran a PR company that worked with 500+ personal brands and businesses, including Fortune 500 companies. Alongside that, I studied coaching and psychology to better understand people — their identity, behavior, and emotional expression.

Later, I continued my education at Istituto Marangoni, one of the world’s leading fashion universities and the alma mater of Domenico Dolce (D&G), Alessandra Facchinetti (ex–Creative Director of Gucci), Franco Moschino, and many others.Today, I combine:

  • PR strategy
  • psychology
  • aesthetics
  • style

My approach is centered on creating a visual identity that reflects who you truly are — and supports your goals, confidence, relationships, and career.

1:1 SERVICES

Personal Styling Consultations
One-on-one sessions to define your style, choose the right silhouettes and colors, and build a wardrobe that fits your lifestyle and goals.
Wardrobe Auditing
A structured approach to organizing your wardrobe and building functional, cohesive outfit systems.
Personal Shopping
One full day of guided shopping offline (worldwide) or virtually.
Structured, step-by-step learning experiences in fashion and personal style. Planned topics include:

  • Foundations of Personal Style
  • Wardrobe Building & Capsule Planning
  • Style for Professional & Digital Presence
  • Understanding Silhouettes and Proportions

To get an exclusive access and be the first one to know about the updates:
Online Styling Programs
COMING SOON
Practical digital guides for clients who prefer quick, actionable tools.
Digital Guides & Resources
COMING SOON
Seasonal Style Guidelines
Wardrobe Checklists
Color Coordination Basics
Personal Style Workbook

To discover more looks and styles, follow me